The ticketing industry has rapidly digitised in recent years. Mobile tickets offer greater convenience, speed and security. At the same time, some fans miss something special: a tangible keepsake from an unforgettable concert, sporting event or other live experience. To meet this need, Ticketmaster has expanded the purchase journey with a new option: Souvenir Tickets. […]

With 33.2M fans opening the Ticketmaster App across 117.6M sessions to date in 2026, the latest app update brings fans a more personalized way to discover events, follow what they love and keep track of what they want to see next. The new Ticketmaster App makes it easier for fans to discover more live events. […]

Searching for tickets just got a whole lot easier, all thanks to our partnership with Snapchat. Music fans can now find their favorite shows via ‘Ticketmatcher’ Mini where they will be matched with upcoming shows based on their favorite music genres. From there, they can browse events by swiping left or right, saving what they […]