Guidelines when delivering
promotional content
Please send all promotional content and marketing related questions to [email protected]
Download our logo here to use it on your website and posters. That way fans see we are your official ticketing partner.
Event Page
W 205 x H 115
- NO copy or sponsors on images
- .jpeg only
- Detailed event info in 3 lngs (Dutch – French – English)
Artist Page
W 2426 x H 1365 (visual)
W 1024 x H 432
W 375 x H 310
W 720 x H 568

- NO copy or sponsors on images
- .jpeg only
- Size W 2426 x H 1365: 4:3 ratio (blue part is cropped when optimalising for different devices)
- Size W 1024 x H 432: header desktop page / Size W 375 x H 310: header mobile page
- Size W 720 x H 568: additional images to add w/ artist info (different from header visual)
- Possible to add picture gallery: Size W 900 x H 600 (3:2 ratio)
- Possible to add poster (Size of your choice)
- Artist info in 3 lngs (Dutch – French – English)
- Video in YouTube supported file format
- Possible to add accessibility information (Image Size W 720 x H 568 – diff. from previous images)
- Possible to add FAQ
- Possible to add countdown/extra CTA (Image Size B 1024 x H 432 – diff. from previous images)
Facebook : W 1200 x H 628
Have you already created a Facebook Event?
If so, please invite us as a co-host. That way fans see we are your official ticketing partner.
InstaStory : W 1080 x H 1920 (NO copy or sponsors on images)
Instagram : W 1080 x H 1080 (LIVE images only)
Video : .mp4 only (NO copy or sponsors)

Ticket Alert
Small banner W 600 x H 90
Large banner W 600 x H 160
Please click here for an example of our biweekly newsletter (Dutch & French only).
Thanks to Predictive Intelligence, every addressee receives a personal and unique newsletter. The bulk of the e-mail consists of events based on your (home/work) location, browsing preferences and shopping history.
Event image is generated by image of the Artist Page, but it is also possible to be referenced as a banner:
- .jpeg, .png or (animated) .gif
- NO sponsors on image
Dedicated Alert
Header W 600 x H 300
Click here for an example of a Dedicated Alert.
- .jpeg or .png
- NO sponsors on image
- short event description in language of your choice
Collector Ticket
Research shows fans still love to keep a physical ticket after they attended an event. Our Collector Ticket is the best answer to this demand: not only will this unique ticket grant access to your event, it’s also a stylish souvenir for fans who never want to forget being part of the action. Collector Tickets are firm, fully personalised and are delivered with a handy lanyard.
Interested? Contact us for more information.

Pixels
By implementing a pixel linked to your event on ticketmaster.be, you always know exactly which activity leads to conversions.
- Doubleclick Floodlight
- Google Conversion
- Universal Analytics
For further info, contact us via [email protected]
All actions are planned according to availability and to the marketingplan
(which is based on the number of available tickets for your event).
All content needs to be delivered 3 days before publication (at the latest).
If we don’t receive content in time, Ticketmaster is entitled to move scheduled actions
Questions?